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    Privacy Policy

    How Swerve collects, uses, shares, and protects personal data

    2026/07/09

    Privacy Policy

    Last Updated: July 9, 2026

    Swerve ("Swerve", "we", "us") provides AI character chat, roleplay conversations, character creation, subscriptions, credits, and related support services (together, the "Service").

    This page explains what personal data we collect, why we collect it, who we share it with, and what choices you have. For service rules, please read our Terms of Service. For billing and refund rules, please read our Refund Policy. For cookie-specific details, please read our Cookie Policy.

    What We Collect

    Data categoryExamplesWhy we collect it
    Account and identity informationName, email address, username, profile image, sign-in provider details, email verification statusTo create and secure your account, support login, and communicate with you
    Character and chat dataPrompts, chat messages, character descriptions, persona settings, memory preferences, favorites, public/private choices, moderation signalsTo provide AI character chat, save conversations, personalize responses, and support safety reviews
    Payment and billing dataBilling email, country, plan, order ID, transaction identifiers, subscription status, customer ID, invoice and refund recordsTo process purchases, renewals, refunds, fraud checks, and customer support
    CommunicationsSupport emails, feedback, survey responses, safety reports, billing or legal inquiriesTo answer questions, troubleshoot issues, review reports, and improve the Service
    Device, network, and log dataIP address, browser type, device data, operating system, timestamps, error logs, request metadataTo secure the Service, prevent abuse, and diagnose problems
    Usage and analytics dataPage views, events, referral data, session activity, product interactions, conversion dataTo understand product usage, measure performance, and improve marketing and onboarding
    Cookies and similar storageSession cookies, locale preference cookies, analytics cookies, browser local storageTo keep you signed in, remember preferences, and measure site usage

    How We Use Personal Data

    We use personal data to provide and maintain the Service, generate AI character replies, save conversations and preferences, process payments and credits, detect fraud or policy violations, respond to support and safety reports, improve reliability and product quality, send transactional messages, and comply with legal obligations.

    When Content May Be Visible

    Most chats and character activity are associated with your account. If you choose to publish, share, or make content public, that content and related metadata may become visible to other users or the public. Please do not share content you do not have permission to share.

    Legal Bases for Processing

    If you are in the EEA, UK, or another jurisdiction that requires a legal basis, we generally rely on contract, legitimate interests, consent where required, and legal obligation.

    Third Parties We Work With

    Depending on your actions and our configuration, we may use:

    • Better Auth, Google, and GitHub for account authentication and sign-in;
    • Stripe and PayPal for payment processing, subscriptions, billing portals, and refunds;
    • Google Analytics, Google Ads, Microsoft Clarity, PostHog, Umami, and Vercel Analytics for analytics, conversion measurement, and product improvement;
    • cloud hosting, storage, CDN, email delivery, moderation, safety, and AI model providers that help us run the Service.

    These providers process data under their own terms and privacy notices.

    How We Share Data

    We may share personal data with service providers that process data for us, with other users or the public when you choose to publish or share content, with advisors or acquirers in business transactions, and with law enforcement or regulators when required by law or needed to protect rights, safety, and security.

    We do not sell personal information for money. Some analytics or advertising tools may be treated as "sharing" under certain privacy laws. If applicable law gives you the right to opt out of that sharing, contact us and we will process the request as required.

    Data Retention

    We keep personal data for as long as needed to provide the Service, maintain your account, preserve conversation history you choose to keep, process billing and refunds, review safety or abuse reports, and meet tax, accounting, legal, security, or dispute-resolution requirements.

    If you delete your account or request deletion, we will stop using your data for active service purposes except where retention is required or permitted by law, needed for security or dispute handling, or kept in limited backup systems for a short period.

    Your Rights and Choices

    Depending on where you live, you may have the right to access, correct, delete, export, object to, or restrict certain personal data. You may also withdraw consent where processing depends on consent and opt out of marketing emails by using the unsubscribe link.

    You can update profile information from your account, delete content where product controls are available, cancel subscriptions from your billing portal or account billing settings, and manage cookies in your browser or device settings.

    California residents may also request information about categories of personal information collected, disclosed, or shared and may request deletion or correction as provided by California law.

    International Transfers

    We and our providers may process data in countries other than your home country. When required, we use appropriate safeguards for cross-border transfers.

    Security

    We use administrative, technical, and organizational safeguards designed to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

    Children's Privacy

    The Service is not intended for children under 13, or under the minimum age required in your jurisdiction. If you are under the age of majority where you live, you should use Swerve only with consent from a parent or legal guardian. We do not knowingly collect personal data from children in violation of applicable law. If you believe a child has provided us personal data, contact us so we can review and delete it if appropriate.

    Changes to This Policy

    We may update this Privacy Policy from time to time. When we do, we will post the revised version here and update the "Last Updated" date. If the changes are material, we may also provide additional notice.

    Contact Us

    For privacy, data, or legal questions, email support@swerveai.app or use our contact page.

    This policy is meant to describe our practices in plain language. If you need advice about your own legal rights, you should consult a qualified lawyer in your jurisdiction.